STARTING FROM THE CLEAN SLATE
Marketing communication strategy
The right marketing strategy is based on your business objectives, which could be different: new customer acquisition, customer loyalty development, product upselling, new distribution channels development, building a positive brand image and its development, etc. Profitability of the business is an N 1 KPIs and we will define the others, the most important for you.
That is why we will start with your from the discussion of your business challenges. The customer is a key that is why we will refer to them as well, and take a look on your direct competitors or substitution products.
Geopolitical & economical information will be useful while considering entering a new market. All this will be our basis for the development of your marketing communication strategy. I am practicing 4Ps-7Ps, PESTEL, brands positioning maps and other types of analysis, but I use simple terms at work.)
You will have a fresh vision on your business and its prospective, general strategic approach through segmentations, brands positioning, acquisition channels, advertisement strategy, the ways to deliver a new customers experience, possibility to make your clients your ambassadors and leverage from user generated content, … as well as very practical implementation tips. All the solutions will be in line with your business context and realistic. There are lots of approaches and tools, and my role it to find the most relevant and efficient for your business. We will deep dive in a chosen ones.
It is also an opportunity for you and your team to acquire a new marketing skills and use them into the practice. Marketing & communication plan is an essential next step. I insure the practical implementation of the strategy as well.