{"id":1260,"date":"2021-04-26T14:38:23","date_gmt":"2021-04-26T12:38:23","guid":{"rendered":"https:\/\/semenenkoconsulting.com\/?post_type=ect-service&p=1260"},"modified":"2021-04-26T14:42:15","modified_gmt":"2021-04-26T12:42:15","slug":"building-a-new-brand-brand-management","status":"publish","type":"ect-service","link":"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/","title":{"rendered":"Building a new brand & brand management"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

REINFORCING YOUR BUSINESS BY A STRONG BRAND<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t

Building a new brand & brand management<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t

You have a wonderful product or you are just about to launch it on the market. I could help you to build your brand. In order to have a successful brand, we will start with your vision and I will proceed with analysis of the market, competitors and active listening to your future customers to have a clear picture on the current place of your brand.<\/p>

Analytical step is essential to build a right brand positioning, which is the bases for the brand strategy (including naming, logo, style, voice, manifesto, communication channels & tools).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t

At the end you will have your brand book, main communication messages adapted according to your target segments and communication strategy, general approaches on brand promotion and proposal of the communication channels. Concrete communication plan could be the next step.<\/p>

In case you have your brand and you would like to promote it on line, we can build a \u201cConversational Brand\u201d for you by using relevant for your business on-line communication tools and channels (web, SEO, context advertisement, social media) and building your brand awareness and image on-line. I am practicing approaches of Influence Marketing, User Generated Content, Brand Ambassadors\u2026, but we have to see what will fit the best for your brand. Integrated marketing campaign is a good approach for that case as well.<\/p>

I was building and developing brands for different business sectors and different countries for more than 20 years. Please, see the list of the brands I was working with on \u201cWe are\u201d<\/a> page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

REINFORCING YOUR BUSINESS BY A STRONG BRAND Building a new brand & brand management You have a wonderful product or you are just about to launch it on the market.Continue readingBuilding a new brand & brand management<\/span><\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ect-service-type":[],"ect-service-tag":[],"class_list":["post-1260","ect-service","type-ect-service","status-publish","hentry"],"yoast_head":"\nBuilding a new brand & brand management - Semenenko Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a new brand & brand management - Semenenko Consulting\" \/>\n<meta property=\"og:description\" content=\"REINFORCING YOUR BUSINESS BY A STRONG BRAND Building a new brand & brand management You have a wonderful product or you are just about to launch it on the market.Continue readingBuilding a new brand & brand management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Semenenko Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-26T12:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/semenenkoconsulting.com\/wp-content\/uploads\/2021\/04\/mkt-640x640.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/semenenkoconsulting.com\/#website\",\"url\":\"https:\/\/semenenkoconsulting.com\/\",\"name\":\"Semenenko Consulting\",\"description\":\"Cutting edge, simple, direct Reaching your objectives with experience Going straight towards your goals.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/semenenkoconsulting.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/semenenkoconsulting.com\/wp-content\/uploads\/2021\/04\/mkt.jpeg\",\"contentUrl\":\"https:\/\/semenenkoconsulting.com\/wp-content\/uploads\/2021\/04\/mkt.jpeg\",\"width\":1000,\"height\":666},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/#webpage\",\"url\":\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/\",\"name\":\"Building a new brand & brand management - Semenenko Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/semenenkoconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/#primaryimage\"},\"datePublished\":\"2021-04-26T12:38:23+00:00\",\"dateModified\":\"2021-04-26T12:42:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/semenenkoconsulting.com\/en\/service\/building-a-new-brand-brand-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/semenenkoconsulting.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/semenenkoconsulting.com\/ru\/service\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building a new brand & brand management\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/ect-service\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/ect-service"}],"about":[{"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/types\/ect-service"}],"author":[{"embeddable":true,"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":7,"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/ect-service\/1260\/revisions"}],"predecessor-version":[{"id":1267,"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/ect-service\/1260\/revisions\/1267"}],"wp:attachment":[{"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"ect-service-type","embeddable":true,"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/ect-service-type?post=1260"},{"taxonomy":"ect-service-tag","embeddable":true,"href":"https:\/\/semenenkoconsulting.com\/en\/wp-json\/wp\/v2\/ect-service-tag?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}